Sunset Communities and Otterbein SeniorLife have a lot in common. Both are senior-care non-profit organizations that provide a wide array of senior services, including independent and assisted living, memory support, skilled nursing, and rehabilitative care and hospice. Recognizing that their respective organizations share a very similar focus and philosophy, Sunset and Otterbein have announced an affiliation, with the resulting entity being even stronger than the sum of its parts. The intent behind the partnership for both organizations is to drive up synergy and drive down the cost of operations, while maintaining outstanding care and customer service.
In making the announcement, Sunset Communities CEO and President Vicky Bartlett says, “Our board has been looking for the best way to assure the long-term viability of our Community, and this is it. Otterbein SeniorLife is clearly one of the premier senior-care providers in the nation and aligns best with us culturally and philosophically. The fact that Otterbein already operates four senior-care organizations in Northwest Ohio, among other locations, and that their home office location is less than three hours away are added bonuses.”
Partnering with a large, multi-site entity like Otterbein offers Sunset a variety of opportunities for future growth and success. Among the many significant benefits of the new partnership for Sunset is greater access to capital that allows increased investment in their campuses and ultimately leads to enhanced facilities and an even higher degree of excellence in the care residents receive. Having access to greater financial resources also means Sunset is less vulnerable to the changes that constantly impact senior care, such as the rising costs of health care, increased government regulations, reductions in Medicare and Medicaid reimbursement, and new competitors.
Of course, Otterbein stands to benefit from the affiliation as well. Jill Wilson, president and CEO of Otterbein SeniorLife, remarks, “We are very pleased to join forces with Sunset Retirement Communities. Their 149-year track record of enriching individual life journeys combined with Otterbein’s 108 years of enhancing the quality of life and holistic growth of older persons will strengthen our organization and open up all kinds of strategic opportunities to carry out our mission. Our board could not pass up the opportunity to affiliate with a like-minded organization committed to exceptional stewardship. We believe the synergies of our organizations blend very well and will contribute greatly to continued excellent care and support for residents and working experiences for employees.”
As part of the affiliation, Sunset will be making minor changes to the names of their communities. Sunset House and Sunset Village will become Otterbein Sunset House and Otterbein Sunset Village respectively, and the independent living residences will be called The Woodlands at Otterbein Sunset House and Fieldstone Villas at Otterbein Sunset Village. What won’t change are the current staff members, leadership team, and local board of directors. However, they’ll now have the support of a home office team to create leverage for sales, marketing, communications, financial analyses, strategic planning, and other initiatives.